Basically they have a 15 meters wide LED facade outside of the lab and they use it for interactive installations. The facade also has a video camera that is connected to their system and you can use the simple tracking algorithms they provide for your installation.
A selection of sketches will be shown during the After Arco event urban activities.
For the event I have just proposed my idea:
It is an animation that shows some sort of flies moving around the screen randomly. When a user enters the area seen by the camera and starts to be tracked, flies will be attracted by him/her.
I hope it will be accepted !